Chongqing Rueijhu Plant Fiber Products Co., Ltd.: Using "bamboo" as a pen, painting a new picture of rural revitalization and green development

 Focus on innovation and responsibility in the activity of "Chungju Fresh Bamboo shoots ·e Road Chasing Bamboo"

Spring Zhongxian County, the sea of bamboo surging, fresh bamboo shoots fragrance. In the brand promotion activity of "Zhongzhou Fresh Bamboo Shoots ·e Road Chasing Bamboo" in 2024, Chongqing Rueijhu Plant Fiber Products Co., Ltd. once again became the focus of the spotlight as a leading enterprise. This national high-tech enterprise rooted in Zhongxian County, through technological innovation, green practice and cultural empowerment, has injected strong momentum into this grand ceremony of integrating agriculture, culture and business tourism, and also provided a vivid example for the coordinated development of rural revitalization and ecological economy.

First, production and marketing docking: from the field to the international "bamboo" trace

At the opening ceremony of the event on March 20, Rueijhu Company signed a cooperation agreement with Chongqing Airport Group, and its bamboo fiber environmental protection tableware officially entered the high-end distribution field such as aviation and high-speed rail, marking a key step for Zhongxian bamboo products to high value-added fields. This cooperation not only broadens the sales channels, but also highlights the market recognition of Rueijhu products.

In addition, Rueijhu Company, relying on the platform of "Chungju Fresh bamboo shoot ·e Road Chase Bamboo", demonstrated the overseas sales of its bamboo fiber tableware through the connection. At present, Ruizhu products have passed the United States FDA, Germany LFGB and other international certification, exported to more than 30 countries in Europe and America. At the event site, on the large screen of the main venue of Zhushan Village, the praise of overseas customers for the products and the order signing scene were alternately presented, which vividly interpreted the global influence of "Zhongxian Bamboo".

2. Green innovation: Technology enables "bamboo instead of plastic"

As a national "green factory",  Rueijhu  Company exhibited bamboo fiber lunch box, water cup, bamboo pulp paper and other products. Using local bamboo as raw materials, these products can be microwave heated, degradable and other characteristics, attracting many tourists to stop and experience. Wang Jianzhong, general manager of the company, said that its core technology "microwave drying equipment PLC process effect control system" has been awarded a national patent, which not only improves production efficiency, but also reduces energy consumption and realizes the whole chain optimization of green manufacturing.

 Rueijhu's "bamboo plastic" project is the highlight of the event. Through the "company + farmers" model, the company has driven 100,000 mu of bamboo forest planting in Zhongxian County, and built 5,000 mu of raw material demonstration base, helping farmers to increase their annual income by more than 10,000 yuan. In 2024,  Rueijhu  was listed as a benchmark case of "green economy" in Zhongxian County due to its outstanding contribution in the field of plastic reduction and environmental protection.

Third, cultural integration: long bamboo rhyme, brand broken circle

In the "Cultural Experience Exhibition area",  Rueijhu's bamboo fiber tableware is skillfully integrated with bamboo carving, calligraphy and painting art, becoming a hot spot for tourists to punch in. A bamboo fiber plate as the canvas of the ink painting "bamboo shadow breeze", not only shows the depth of traditional bamboo culture, but also conveys the modern concept of environmental protection.

Online activities,  Rueijhu  also performed bright. Through "Bamboo home cooking online selection" and "short video talent competition", the company launched dried bamboo shoots, bamboo charcoal bags and other products have become explosive. In the live delivery link, the anchor demonstrated the high temperature resistance of bamboo fiber tableware on the spot, and the single sales exceeded 400,000 yuan.

4. Helping farmers and benefiting the people: the "bamboo" engine of rural revitalization

 Rueijhu  Company deeply involved in consumer assistance, direct sales of fresh bamboo shoots, dried bamboo shoots and other agricultural products during the event more than 10,000, and provide farmers with "order agriculture" guarantee, to achieve seamless production and marketing. At the signing ceremony, Rueijhu  reached cooperation with a number of enterprises, with an intention of more than 10 million yuan, further consolidating the cluster advantage of Zhongxian bamboo industry.

According to the data, the "Zhongzhou Fresh bamboo shoots ·e Road Chasing bamboo" activity that  Rueijhu  participated in has been held for five consecutive years, which has driven the output value of the local bamboo industry to exceed 560 million yuan, helping the bamboo forest area in Zhongxian County to increase to 186,300 mu, and the annual output value of 560 million yuan.

V. Looking to the Future: From the "Bamboo Capital of China" to the World Stage

 Rueijhu  Company said that in the future, it will deepen the cooperation between government and enterprises and agriculture, promote the standardization construction of the bamboo industry (such as participating in the formulation of local standards for "dried bamboo shoots"), and plan to explore the Southeast Asian market through cross-border e-commerce. The company will also increase investment in research and development, launch new products such as bamboo fiber medical consumables, and further extend the industrial chain.

From the raw material base in the deep bamboo forest to the green business card in the international market, Chongqing  Rueijhu  Plant Fiber Products Co., Ltd. has written a win-win legend of ecology and economy with bamboo as the medium. On the stage of "Zhongzhou Fresh bamboo shoots ·e Road chasing bamboo",  Rueijhu  is not only an enterprise, but also a microcosm of Zhongxian rural revitalization, providing fresh comments for "green water and green mountains are Jinshan and silver mountains".